CaseKey’23: Coaching partners

Coaching of the teams will be organized by experienced partners. Two main types of coaching partners are there:

Corporate coaching partners

Coaching will be organized by highly ranked Advisory and/or Consulting companies. The team will have a corporate affiliation with the advisory or consulting company.

Individual coaching partners

Coaching will be organized by highly professional individual coaches representing various businesses. Each team might be coached by max 2 individual coaches


Each coaching partner must work with one team from May to November 2022 and prepare them for the final event. The team will be associated with a particular consulting company (organization) or individual. Each coaching partner is free to use its own methodology, keeping in mind the official guidebook and regulations of the competition.

Corporate Coaching partners

Hovhannes Atabekyan

Hovhannes Atabekyan

Associate Partner at CIVITTA Armenia

Hovhannes has 10+ years of experience in management consulting and business advisory. He has expertise in economic development and sustainable growth, pubic policy, business development and restructuring, investment attraction, and stakeholder engagement. He has worked on a number of development projects for the public and private sectors.

Civitta Armenia
Civitta Armenia

CIVITTA entered Armenia in 2021, merging with the leading local management consulting company – EV-Consulting. CIVITTA Armenia is a management advisory company with 30+ experts on the team. CIVITTA serves companies and industries aspiring to move to the next level of competitiveness and innovativeness. CIVITTA Armenia enriches its thinking through its research arm – Research Center’s activities.

Zaven Melikjanyan

Zaven Melikjanyan

Consultant at CIVITTA Armenia

Zaven has rich experience working in the state agency, supporting foreign and Armenian investors to make their investments in the RA. He has a great sense of responsibility, the ability to work in a team, perseverance, and good initiative. He has a proven track record of success in driving growth, improving operations, and fostering a positive company culture

Naira Derdzyan

Naira Derdzyan

Partner, Grant Thornton CJSC

Naira is a business expert with over 15 years of professional experience. She has been involved in all aspects of advisory, including corporate finance and M&A, valuations, due diligence, financial and business planning, business intelligence and data analysis, market studies, etc. Naira has worked for clients from diverse industries, such as energy production and distribution, agriculture, food and beverage, chemicals, mining, consumer goods and retail, real estate, transportation, IT, telecom, utilities, entertainment and leisure, and financial services.

Grant Thornton
Grant Thornton

We are Grant Thornton. We go beyond business as usual, so you can too. We are an Armenian member of Grant Thornton International, which is a global network of 68,000 people in member firms in 147 markets with a common goal — to help you realize your ambitions. Our company unites about 700 local experienced and highly qualified professionals with diverse backgrounds in the region, who invest time to deliver solutions necessary to meet the needs of our clients and bring added value for their growth and development. By recording significant results in the Armenian market, throughout the past decades, we have built up our network of firms in Georgia, Tajikistan, Kyrgyzstan, Mongolia, and Lebanon. Today, Grant Thornton Armenia is well recognized as a regional center of excellence and knowledge hub. We are the market leader by revenue, the number of people, and clients offering innovative, technology-driven solutions in the market.


INDIVIDUAL COACHING PARTNERS

Ani Karapetyan
Ani Karapetyan

HEAD OF HUMAN RESOURCES UNIT at BYBLOS BANK ARMENIA CJSC

Enthusiastic Coach with NLP skillset Obsessed with motivating the Young generation with 22 years experience in financial supervision at CBA Head of HR unit in Byblosbank Armenia CJSC

Anna Katvalyan
Anna Katvalyan

HR MANAGER at iSpace

HR Enthusiast having experience in Telecommunication, Education, and Business spheres. Currently, Anna is holding the position of HR Manager at iSpace, the only Apple Premium Reseller in Armenia.

Armen Chobanyan
Armen Chobanyan

DIRECTOR of ARPISOLAR LLC

High responsible professional with more than 20 years of experience in the FMCG market ready to lead and build a business to the highest standards by means of Corporate culture, effective leadership, and joint diversified development.

Ashot Farsyan
Ashot Farsyan

PROJECT LEAD at T-METAL

10+ years of experience in Management, Strategic Risk Management, and Analytical Skills for the retail sector. Worked on strategic financial proposals aiming to save several millions of $ in costs. Strong skills in financial Negotiation, forecasting, Business Strategy, business control, analysis, and investment processes.

Gegham Khachikyan
Gegham Khachikyan

FIELD SALES EXECUTIVE at FERRERO INTERNATIONAL

Participant in CaseKey 2021 and a member of the winning team. Prior to his current position, Gegham worked in the “Competition Protection Commission” of the Republic of Armenia as a senior specialist in the division of control on dominant position and anti-competitive agreements.

Hayk Hakobyan
Hayk Hakobyan

REGIONAL SALES MANAGER at NESTLE

Experienced RSM with a demonstrated history of working in the FMCG industry. Skilled in Business Planning, Analytical Skills, Market Research, Microsoft Excel, and Strategic Planning. Strong marketing professional with a Master of Business Administration AUA.

Hasmik Zmoyan
Hasmik Zmoyan

REGIONAL MARKETING MANAGER (EMEA) at Canonical

Marketing and growth professional with 5+ years of experience of working for international companies. Experienced in the creation and implementation of long-term marketing strategies, development and monetization of new products, and user acquisition. Currently involved in the marketing team of Canonical, the company behind Ubuntu.

Hayk Khekoyan
Hayk Khekoyan

INVESTMENT BANKING ASSOCIATE at Dimension CJSC

My master’s degree sums it up perfectly: Business Economics with a Major in Finance and a Minor in Supply Chain Management. I have experience in foreign exchange, entrepreneurship, consulting, and investment banking. Always shown an interest in numbers and people, which is why I do not like differentiating between Business, Economics, and Finance. I look at all three as parts of one whole instead of three separate phenomena.

Hovhannes Adamyan
Hovhannes Adamyan

HEAD OF BUSINESS DEVELOPMENT UNIT at AREGAK UCO

MBA graduate with more than 15 years of experience in finance and banking. Has demonstrated results in loan portfolio and loan loss provisioning management, project management, business, and financial analysis.
Previously being actively involved in business development processes of AREGAK UCO CJSC, since 2022 took the responsibility for this direction.  

Mihran Babayan
Mihran Babayan

STARTUP MENTOR AND TECH ENTHUSIAST

Financial specialist with more than 9 years of experience in the Telecom industry. 7 years of experience in entrepreneurship, 5 years of experience in business development, and 4 years of experience in startup mentorship/coaching.

Suren Ghalumyan
Suren Ghalumyan

MANAGING PARTNER at GLT SOLUTIONS

Strong skilled professional with more than 15 years of tax consulting, auditing, and accounting experience in private (mining, production, advertisement, pharma, construction, etc.) and public sector with excellent knowledge of local and international taxes, including, VAT (value added tax), individual and corporate taxes. Experienced in cross-border taxation (DTT).

Tiran Hakobyan
Tiran Hakobyan

CEO at GTB HOLDING

Accomplished business executive experienced in leading large companies and managing multiple business teams. Proven record of building long-term growth and profitability using financial strategies. Critical thinker develops and implements strategic and operational plans to achieve company objectives. Co-founder of Seaside Startup Summit and Karas Group.

Tsovinar Babayan
Tsovinar Babayan

HEAD OF ENTREPRENEURSHIP DEPARTMENT at RENDERFOREST ACADEMY

Business development executive, mentor, and adviser, angel investor. Over 15 years of experience in consulting businesses and business research, working in the UK, Armenia, and Russia. Extensive experience in managing projects, and working in multi-national teams in different countries.

Vardan Arzumanyan
Vardan Arzumanyan

DEPUTY CEO at Autofan AC

MBA (AUA) and natural science (Faculty of Physics at YSU) background. Vardan is an optimistic and enthusiastic professional with 12+ years of experience in sales, project management, finance, and business analysis. Throughout his career, Vardan has earned the trust of several national and international companies and maintained strong client relationships that generate repeat business.

Vladimir Danielyan
Vladimir Danielyan

GENERAL MANAGER at JI PEPSI COLA BOTTLER ARMENIA

Experienced Business Development Manager with a demonstrated history of working in the consumer goods industry. Skilled in Sales & Marketing Management, Negotiation, Business Planning, and (FMCG). Strong sales professional with an MBA focused on General Sales, Merchandising, and Related Marketing Operations from the American University of Armenia.

Vram Martirosyan
Vram Martirosyan

HEAD OF SALES at Arge Business LLC,

Experienced team leads with a demonstrated history of leading different high-responsibility positions in different industries. More than 6 years experience in Management. Skilled in Sales, Negotiation, Problem-Solving, Target Setting, Business Planning, Merchandising, Fast-Moving Consumer Goods (FMCG), and Team Management.

Narek MehrabyanMARKETING SPECIALIS at FYM MANAGEMENT
Narek Mehrabyan

MARKETING SPECIALIS at FYM MANAGEMENT

Results-driven marketing specialist with over 2 years of experience in developing and executing effective marketing strategies. In addition to my marketing expertise, He is also skilled in pricing strategy and analytics. With a deep understanding of consumer behavior and market trends, Narek develop pricing strategies that maximize profitability while meeting customer demand.


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