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How to conduct customer discovery research to build habit-forming products
July 17, 2020 @ 6:30 pm - 8:30 pm +04
AIM ANAU #AgriTech participants are already attending the 2nd stage of the program – Startup Development Sessions.
Please welcome behavioral scientist Mariam Hambarchyan who will present the upcoming Startup development session.
Get ready to learn how to write a customer discovery interview script and develop the Hook model for your product.
Two sessions on “How to conduct customer discovery research to build habit-forming products” will be held on July 17 & 21.
Mariam Hambarchyan is a behavioral scientist with over 10 years of consumer behavior and psychology research experience — in academia (UCLA and Stanford Graduate School of Business) and Silicon Valley startups. She led user and market research at NeoSensory to validate product-market fit and inform their first product’s go-to-market strategy. Mariam also consults, teaches, and advises entrepreneurs on their iterative customer development process.