CaseKey 2022 | ARMATHIZATION

Case NO 3 | Armathization

Within the framework of CaseKey 2022, the #GenZers4Impact problem-solving team is going to crack the case of Armath laboratories

The EU4Business “Innovative Tourism and Technology Development for Armenia (ITTD)’’ project is co-funded by the European Union and the German Federal Ministry for Economic Cooperation and Development (BMZ) and implemented by German Development Cooperation (GIZ). The project is part of the EU4Business initiative of the European Union.

Check the case

Challenges to be solved

Ideal Business Model
Ideal Business Model
Geographical expansion targets
Geographical expansion targets
Branding for target markets
Branding for target markets

CHECK OUT THE AGENDA

17th of September, 2022 | CASEKEY SUMMER PARTY, OLD VOSKEVAZ 16:00 – 17:00
Day 1: Provision of the case

Activities:
– Meeting with Armath and UATE Teams
– Q&A Session
– Networking

8th of October, 2022 | Ballroom, Best Western Plus Congress hotel, 11:00 – 15:00
Day 2: Pitching of Solutions

Activities:
– Pitching of solutions (up to 4 teams in total)
– Selection of top 2 teams
– Networking

Jury

Direct mechanisms for the micro-events will be used. There will be only one preliminary pool of up to 4 teams. The top 2 teams from the preliminary round will be announced as winners.

Each team will have 15 minutes for the formal oral presentation. Normally, teams use the entire 15 minutes; presentations that exceed this period will be stopped. Each member of the team must participate in the oral presentation.

Following the presentation, there will be a 10-minute period for questions from the panel of judges. Teams may show new slides during this Q & A session if they are relevant to questions asked but may not continue the presentation.

Shamam Gevorgyan

Shamam Gevorgyan

Educational Programs Director of Union of Advanced Technology Enterprises (UATE)

Mariam Babayan

Mariam Babayan

Project Advisor at EU co-funded project “ITTD” implemented by GIZ

Sati Boyajyan

Sati Boyajyan

Director for Сentral and Eastern Europe at IE University (Madrid, Spain) 

Vahagn Sarksyan

Vahagn Sarksyan

Senior Director, Acquisition Marketing at Krisp

Karen Shaboyan

Karen Shaboyan

Commercial Director – Team Telecom Armenia

Submission of the Solution-October 2022-
Submission of the Solution
-October 5th, 2022-

Teams will have 10 days to work on the solution

You will have 10 days to prepare your solution for the case. During that period you will have unlimited access to the case owner. The solutions must be submitted in PDF format in accordance with the guidelines.

Submit your solution
Scorecard
Scorecard

The teams will be judged based on the following scorecard

Score sheet
Team name TBA
No Name

Based on the jury’s decision “No Name” team is selected among the Top 2 teams

Presentation
Team name TBA
SuperNova

Based on the jury’s decision “SuperNova” team is selected among the Top 2 teams

Presentation

Case Partners

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