CaseKey’22: Coaching partners

Coaching of the teams will be organized by experienced partners. Two main types of coaching partners are there:

Corporate coaching partners

Coaching will be organized by highly ranked Advisory and/or Consulting companies. The team will have a corporate affiliation with the advisory or consulting company.

Individual coaching partners

Coaching will be organized by highly professional individual coaches representing various businesses. Each team might be coached by max 2 individual coaches


Each coaching partner will have to work with one team from May till November 2022 and prepare them for the final event. The team will be associated with a particular consulting company (organization) or individual. Each coaching partner is free to use its own methodology, keeping in mind the official guidebook and regulations of the competition.

Corporate Coaching partners

Hrayr Barsoumian

Hrayr Barsoumian

Associate at Riviera Capital CJSC

Hrayr has a significant experience in financial and project management, and business consulting. At RC, he investigates investment opportunities, oversees ongoing ones, and provides business consulting for third-party projects.

Riviera Capital
Riviera Capital

Founded in 2017 and Headquartered in Yerevan, Riviera Capital CJSC sources and vets investment opportunities, assists in project implementation, and provides oversight and monitoring services throughout the full investment cycle, primarily in connection with companies and assets located in Armenia.

Tigran Jrbashyan

Tigran Jrbashyan

Partner, Head of Management Advisory Services at Ameria Group of Companies

Tigran has more than 20+ years of experience in management, coordination, and implementation of large to small scale projects for state, donor, and private clients.

Ameria Management Advisors
Ameria Management Advisors

Established in 1998, Ameria Management Advisors is one of the leading advisors in Armenia providing under the umbrella of a single team, an array of comprehensively packaged solutions composed of individually tailored management advisory and public advisory services for public and private clients.

Hovhannes Atabekyan

Hovhannes Atabekyan

Associate Partner at CIVITTA Armenia

Hovhannes has 10+ years of experience in management consulting and business advisory. He has expertise in economic development and sustainable growth, pubic policy, business development and restructuring, investment attraction, and stakeholder engagement. He has worked on a number of development projects for the public and private sectors.

Civitta Armenia
Civitta Armenia

CIVITTA entered Armenia in 2021, by merging with the leading local management consulting company – EV-Consulting. CIVITTA Armenia is a management advisory company with 30+ experts on the team. CIVITTA serves companies and industries aspiring to move to the next level of competitiveness and innovativeness. CIVITTA Armenia enriches its thinking through its research arm – Research Center’s activities.

Knarik Baghdasaryan

Knarik Baghdasaryan

CaseKey 2021 Finalist

Enthusiastic and goal-oriented business management student with deep knowledge in macroeconomics, econometrics, and finance. Knarik was a member of the 2nd best team of CaseKey 2021 and the team leader of the team that participated in the Heavener International Case Competition in Florida, US. Recently she joined CIVITTA Armenia

Avenue Consulting Group
Avenue Consulting Group

We provide strategic and operational management consulting, legal and tax, financial and accounting, and marketing management advisory services perfected to support the continuous growth and development of our clients. Our core values are Integrity, Impartiality, and Partnership.

Karen Martirosyan

Karen Martirosyan

Partner, Head of Strategic Management Advisory Services at Avenue Consulting Group LLC

Experienced Management Consultant with a demonstrated history of working both with private and public sectors, IFIs, and Intl donor Orgs. Skilled in Business Planning, Entrepreneurship, Market Research, and Management.


INDIVIDUAL COACHING PARTNERS

Ashot Farsyan
Ashot Farsyan

SENIOR ECONOMIST st VALLEX GROUP

10+ years of experience in Management, Strategic Risk Management, and Analytical Skills for the retail sector. Worked on strategic financial proposals aiming to save several millions of $ in costs. Strong skills in financial Negotiation, forecasting, Business Strategy, business controlling, analysis, and investment processes.

Grigor Petrosyan
Grigor Petrosyan

HEAD of OPERATIONS/BUSINESS SERVICES at HSBC ARMENIA

Investment Project Manager, Certified Risk Manager, Deal execution Manager, Environmental and Social risk professional.

Mentoring and coaching people is my passion.

Hayk Hakobyan
Hayk Hakobyan

REGIONAL SALES MANAGER at NESTLE

Experienced RSM with a demonstrated history of working in the FMCG industry. Skilled in Business Planning, Analytical Skills, Market Research, Microsoft Excel, and Strategic Planning. Strong marketing professional with a Master of Business Administration AUA.

Nerses Khachatryan
Nerses Khachatryan

ALUMNI PROGRAMS COORDINATOR at CHILDREN OF ARMENIA FUND

Experienced Project Coordinator with a demonstrated history of working in the non-profit organization management industry. Skilled in Research, Leadership, Project Management, Public Speaking, and Microsoft Office. Strong education professional with a Bachelor of Laws – LLB focused in International Relations and National Security Studies from the European University of Armenia.

Vardan Arzumanyan
Vardan Arzumanyan

SALES TEAM LEADER at “ASBC Armenia”/ i-Space

MBA (AUA) and natural science (Faculty of Physics at YSU) background. Vardan is an optimistic and enthusiastic professional with 10+ years of experience in sales, project management, finance, and business analysis. Throughout his career, Vardan has earned the trust of several national and international companies and maintained strong client relationships that generate repeat business.

Vladimir Danielyan
Vladimir Danielyan

GENERAL MANAGER at JI PEPSI COLA BOTTLER ARMENIA

Experienced Business Development Manager with a demonstrated history of working in the consumer goods industry. Skilled in Sales & Marketing Management, Negotiation, Business Planning, and (FMCG). Strong sales professional with an MBA focused in General Sales, Merchandising, and Related Marketing Operations from the American University of Armenia.


Select Your Coach


Main Partners and Sponsors

Coaching partners

Eco-system partners