CaseKey: Case Competition ’22

CaseKey Business Case Competition is an entrepreneurial contest for excellent students and young working professionals regardless of expertise or background, with an aspiration of uplifting Armenian businesses on the local and global playgrounds. To compete, participants break into teams of 3-5 people. The teams then pass coaching and training sessions, read a business case and provide a solution for the problem or situation presented in the case. This solution is presented to judges in the form of verbal analysis and presentation. The team with the best solution wins the competition.

Check the best moments from CaseKey 2022 Gala Event

CaseKey 2022: Gala Event
CaseKey gave me a unique chance to grow, to work with the best professionals in their spheres, to learn new methods, approaches, new experiences, to think much more creatively. It was a nice trip full of motivation, personal growth opportunities․
Ani Avdalyan Participant
I would like to thank all of the organizers, sponsors, speakers, and everyone who has taken part to make this program work. Thank you.
Ani PetrosyanParticipant
Casekey is the best youth program, that I have ever seen in Armenia.
Narek MehrabyanParticipant
I strongly recommend all students and fresh graduates to take part in the competition even if they are already employed. It is a great networking opportunity and a huge investment in your career.
Gayane HakobyanParticipant
It was a very rewarding experience. I learned a lot about complex financial topics and made new connections. The organizers took care of every detail and made sure everything was well-organized. The Gala event was fantastic!
AnonymouseParticipant
Thank you for continuously supporting our team “VITTORIA”. Your efforts, energy, and hard work were highly appreciated! Wish you success in your new journey.
Marianna AbrahamyanCoach
When I was asked how my team was doing, I honestly replied: “Great, I learned a lot.”
Karen BabayanCoach
Thank you for the great work you have done. I really believe that it will have a positive impact not only on the self-development of team members but also on the economy of Armenia.
Tatevik SargsyanCoach
I really enjoyed the process of this competition. It gave me a vast knowledge, network. CaseKey added colors to my life, making it more exciting and adventurous. THANK YOU!
Stella HambaryanParticipant
It was a well-organized event with a stunning atmosphere. It was a great chance for both students and universities involved in this program. I am sure that our university will actively participate in this event. Special thanks to the organizers.
Levon BabamyanBrusov State University
You guys made a major first step towards opening a dialog between the business and educational sectors.
Magda MarkosyanCo-Founder, Creative Director at MAROG Creative Agency
Such a fantastic initiative! Great opportunity for students to practice their skills and for employers to attract good human resources
Lusine MirumyanCoach
CaseKey is a wonderful opportunity to see young talents at work: they can have a practical opportunity to support a real business case and shape their future careers
Manushak VahramyanCoach
I would like to thank the organizers as the program went well above my expectations. The coaches did a wonderful job and deserve a lot of appreciation. Our team members didn’t know each other initially we were a great match and became very close by the end of the program.
Davit KarapetynaParticipant
That was a great idea for Armenia to organize this event and it should be continued, high school students could be involved.
Ashot AlikhanyanDirector of Shirakatsy Lyceum
I saw a real and honest fire of excitement in all participants’ eyes. That’s the most important purpose: show them they can do more and there is nothing impossible.
Sergey ManukyanHead of Research Department at ajarabet.am

Our objectives

  • Engage Armenian businesses and young talents in an active platform that fosters the exchange of resources, ideas, and expertise
  • Enable and empower young talents to challenge themselves and sharpen their business acumen while contributing their parts to the economic development of Armenia
  • Give participants an opportunity to meet new people, get in touch with influencers from the business sector, and get an opportunity to be hired by the top company
  • Provide an opportunity to network with executives and other people in your field as well as the chance to earn book-bragging rights and prize winnings
  • Provide businesses with quality business consultancy from high-caliber students and working professionals
  • Create a social impact and foster the sustainable development of the Armenian Economy. Enhance Armenian business competitiveness in local and international markets, through leveraging a diverse pool of talents

Motives to participate

Students

Experience
Experience
Applying Knowledge
Applying Knowledge
Skillset
Skillset
Networking
Networking
Jobs/Internships
Jobs/Internships
Making an Impact
Making an Impact
Learning to compete
Learning to compete

Corporate

NETWORKING
NETWORKING
RECRUITING TOP STUDENTS
RECRUITING TOP STUDENTS
PROBLEM SOLUTION
PROBLEM SOLUTION
MARKETING TO SELECTED TARGET GROUPS
MARKETING TO SELECTED TARGET GROUPS
BEING A LEADER IN SUSTAINABLE BUSINESS
BEING A LEADER IN SUSTAINABLE BUSINESS
GIVING BACK TO THE COMMUNITY
GIVING BACK TO THE COMMUNITY

University

Collaboration with corporates
Collaboration with corporates
Excellence and reputation
Excellence and reputation
Improved knowledge
Improved knowledge
Check the Guidebook
Check the Rules & Regulations

Organizers

Title
Nation 2.0 NGO

A non-formal educational, entrepreneurship, and professional development platform for the youth aimed to support its stakeholders and become a change agent on the national and local economic levels

Learn more
Title
Aurora Baréalisse

BOUTIQUE MARKETING & BRANDING AGENCY
We amplify our clients’ brands, businesses, and reputations by fusing strategic thinking and creative solutions with efficient doing

Learn more

Who can apply

Individuals
Individuals
Check the steps
Teams without a coach
Teams without a coach
Check the steps
Teams with coaches
Teams with coaches
Check the steps
Coaches
Coaches
Check the steps

TIMELINE

Call for applications-Jan-March 2021-
Call for applications
-Feb-March 2022-

Call for individuals, teams, and coaches are open.

Participants

Application: 07/Feb – 27/Mar-2022
Pre-Selection: 28/Mar – 3/Apr-2022
Interviews: 4/Apr – 10/Apr-2022
Final selection/notification: by 14/Apr

Calls are closed

Coaches

Application: 07/Feb – 10/Apr-2022
Pre-Selection: 10/Apr – 17/Apr-2022
Interviews: 17/Apr – 27/Apr-2022
Final selection/notification: by 30/Apr

Calls are closed

Call for applications are closed
Matching & Teaming-April 2022-
Matching & Teaming
-April 2022-

Individuals and coaches will be matched

What makes the team good and what preparations lie behind it? It is coaching. Coaches put students together in teams with the purpose of training them in the international business strategy analysis, presentation skills, and reasoning.

Meet coaching partners
Coaching and Training-May-October 2022-
Coaching and Training
-May-October 2022-

Teams will be coached by individual coaches and will get access to professional trainers

Training and coaching will help you to improve the effectiveness of the team. During that process, you can develop specific skills or behavior. The training program is determined by the audience, the purpose, the content, and the duration of the program.

Training syllabus

Special training session with Dr. Limon

Dr. Limon, one of the best case competition coaches in the world, will conduct 7-day training about Coaching Best Practices and provide Tips and techniques for Case Solving to our participants.

“This training was funded through a Department of State Public Affairs Section grant, and the opinions, findings, and conclusions or recommendations expressed herein are those of the author(s) and do not necessarily reflect those of the Department of State.”

Learn more

Need a space for a team meeting?

CaseKey partners are eager to share their co-working spaces with you. Here you can find the list of co-working spaces, that are open for CaseKey participants.

Find a place

While the main part of the learning process will be covered by the coaches, organizers will provide an additional specially developed training program. In total 7 workshops will be conducted. Additionally, participants will get access to the #GenZers4Impact problem-solving series and will have a chance to solve 3 to 4 micro-cases during the coaching period.

Tigran Jrbashyan

Tigran Jrbashyan

Partner, Head of Management Advisory Services at Ameria Group of Companies

WORKSHOP 1: SOLVE THE RIGHT PROBLEM

Sara Zakaryan

Sara Zakaryan

Data Specialist at WFP (World Food Programme), food-assistance branch of the UN

WORKSHOP 2: RESEARCH AND ANALYSIS

First GenZers4Impact Problem-Solving Case

Within the framework of CaseKey 2022, the #GenZers4Impact problem-solving series started in Stepanavan on June 12, aiming to involve young people in the process of solving real problems.

“This initiative became a reality as a result of a synergy of two projects at Kolba Lab, i.e. Future Today and Slovak Transformation Fund / City Experimental Fund”

Learn more
Hovhannes Yeritsyan

Hovhannes Yeritsyan

Task Lead at UNDP Kolba Lab

WORKSHOP 3: HUMAN-CENTERED DESIGN

Ashot Farsyan

Ashot Farsyan

CFO at GEMFAB

WORKSHOP 4: FINANCE AND IMPACT

Scooter Transportation Management Case

The next Case in the scope of the #GenZers4Impact problem-solving series is related to the issue of E-Scooters in Yerevan

Learn more

CaseKey 2022: Summer Networking Event

On the 17th of September, there will be our Networking Event. It will bring together our participants, partners, and friends from CaseKey 2021 and CaseKey 2022.

Learn more

Case NO 3 | Armathization

Within the framework of CaseKey 2022, the #GenZers4Impact problem-solving team is going to crack the case of Armath laboratories. The case is supported by EU4Business ITTB Project.

The EU4Business “Innovative Tourism and Technology Development for Armenia (ITTD)’’ project is co-funded by the European Union and the German Federal Ministry for Economic Cooperation and Development (BMZ) and implemented by German Development Cooperation (GIZ). The project is part of the EU4Business initiative of the European Union.

Learn more

#KeyPlay Intellectual Championship

All the teams will be invited to the Brain-Over interictal game. During CaseKey 2022 total of 4 games will be conducted, and the teams with maximum points will be considered seasonal champions.  

“The championship is carried out in the framework of the “Future Today. Empowering women, youth, and children for deepening democracy in Armenia” UNDP Kolba Lab project funded by the European Union.”

Learn more

Main Case of CaseKey 2022

The Gala Finale is carried out in the framework of the “Future Today. Empowering women, youth, and children for deepening democracy in Armenia” UNDP Kolba Lab project funded by the European Union.”

Case Announcement-October 2022-
Case Announcement
-November 4, 2022-

The business cases will be provided to the teams

The case

One month prior to the case competition event you will get the case, meanwhile, check our Case Partner`s interview from 2021.

Check the interview
Submission of the Solution-October 2022-
Submission of the Solution
-November 14, 2022-

Teams will have 10 days to work on the solution

You will have 72 hours to prepare your solution for the case. During that period you will have unlimited access to the case owner. The solutions must be submitted in PDF format in accordance with the guidelines.

Submit your solution

Review of the solutions-October 2022-
Review of the solutions
-November 2022-

Solutions will be reviewed by a professional jury

Notification & Invitation-October 2022-
Notification & Invitation
-November 2022-

Top teams will be notified and invited to the competition

Case Competition-November 2022-
Case Competition
-November 18, 2022-

The results of 6 months of hard work will be demonstrated at the competition

Score Sheet

Teams will be invited to participate in a full-day event. Out of 7 finalists, one team will be announced as the winner.
You are encouraged to relax and socialize. Teams—including their coaches—should have fun!

Panel discussion

Topic | E-Governance: opportunities and risks

The panel discussion had an Initial Remarks Style. A three-minute introduction of the topic with each panelist taking three minutes to introduce themselves and their perspectives. Then 15 minutes of curated questions from the moderator, 10 minutes of Q&A with the audience ending with a summary and thanks.

ANETA BABAYAN

ANETA BABAYAN

– Adviser to Deputy Prime Minister –

Moderator

ARAM ORBELYAN

ARAM ORBELYAN

– Managing partner at Concern Dialog –

SUREN KRMOYAN

SUREN KRMOYAN

– Founder of Digital Armenia NGO –

KOMITAS STEPANYAN

KOMITAS STEPANYAN

– Deputy Head of Corporate Services and Development Directorate, of Central Bank of Armenia –

NERSES YERITSYAN

NERSES YERITSYAN

– Deputy president of the Central Bank of Armenia –

Jury

Direct mechanisms for the competition will be used. There will be only one preliminary pool of 6-8 teams. The top 2 teams from the preliminary round will advance to the final round. During the final round battle will be conducted between the 2 finalists. Each team will have an opportunity to ask 3 questions to the opponent. So, it is essential, that each team carefully listen to others and take notes during the preliminary round.

Each team will have 15 minutes for the formal oral presentation. Normally, teams use the entire 15 minutes; presentations that exceed this period will be stopped. Each member of the team must participate in the oral presentation.

Following the presentation, there will be a 10-minute period for questions from the panel of judges. Teams may show new slides during this Q&A session if they are relevant to the questions asked but may not continue the presentation.

ALEXANDR YESAYAN

ALEXANDR YESAYAN

– Co-Founder at Team Telecom Armenia –

ARA CGALABYAN

ARA CGALABYAN

– Lecturer at AUA –

HAYK CHOBANYAN

HAYK CHOBANYAN

– Director at UATE –

ROMAN DANEGHYAN

ROMAN DANEGHYAN

– Co-founder of The Business Rover –

GAREGIN GEVORGYAN

GAREGIN GEVORGYAN

– Director, Financial Stability Directorate, CBA –

LEONID AVETISYAN

LEONID AVETISYAN

– Director at EKENG –

VAHAGN MKHITARYAN

VAHAGN MKHITARYAN

– Founder at VXsoft –

Case Competition-November 2022-
Champion
-CaseKey 2022-

SUPERNOVA

Main Partners and Sponsors

GenZers supporters

Main Case Partners

Coaching partners

Eco-system partners